Crisis management in the food and drinks industry: a practical approach
Auteur :
Doeg, Colin
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9780387233826
Date de publication :
29 juil. 2005
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
Focuses on the communications aspects of dealing with a crisis. This book offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.