Storynomics: story driven marketing in the post-advertising world
Auteur :
McKee, Robert / Gerace, Thomas
Éditeur :
Methuen Publishing Ltd
ISBN :
9780413778000
Date de publication :
17 mai 2018
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success