Advertising as communication
Auteur :
Dyer, Gillian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415027816
Date de publication :
18 nov. 1982
Dimensions :
21,6 x 13,8 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.