Consumerist manifesto, the: advertising in postmodern times
Auteur :
Davidson, Martin P.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415046206
Date de publication :
30 juil. 1992
Dimensions :
21,6 x 13,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.