Advertising language: a pragmatic approach to advertisements in britain and japan
Auteur :
Tanaka, Keiko
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415076470
Date de publication :
24 mars 1994
Dimensions :
21,6 x 13,8 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.