Internationalization of small to medium enterprises, the: the interstratos project
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415133333
Date de publication :
19 mars 1998
Dimensions :
21,6 x 13,8 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies.