Cross-cultural consumption: global markets, local realities
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415138895
Date de publication :
7 nov. 1996
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What does an American refrigerator mean in the Solomon Islands? Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.