Buy this book: studies in advertising and consumption
Auteur :
Nava, Mica / Blake, Andrew / MacRury, Iain / Richards, Barry
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415141314
Date de publication :
5 déc. 1996
Dimensions :
23,4 x 15,6 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.