Marketing apocalypse: eschatology, escapology and the illusion of the end
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415148221
Date de publication :
26 déc. 1996
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.