Consumer research: postcards from the edge
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415156844
Date de publication :
18 déc. 1997
Dimensions :
23,4 x 15,6 cm
Poids :
940 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.