Active consumer, the: novelty and surprise in consumer choice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415171908
Date de publication :
18 juin 1998
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.