Representing consumers: voices, views and visions
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415184137
Date de publication :
24 sept. 1998
Dimensions :
23,4 x 15,6 cm
Poids :
930 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.