Children as consumers: a psychological analysis of the young people's market
Auteur :
Furnham, Adrian / Gunter, Barrie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415185356
Date de publication :
26 mars 1998
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.