Understanding the older consumer: the grey market
Auteur :
Gunter, Barrie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415186445
Date de publication :
3 sept. 1998
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.