Consumer value: a framework for analysis and research
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415191937
Date de publication :
3 déc. 1998
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.