Consumer behaviour analysis: critical perspectives on business and management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415196420
Date de publication :
15 nov. 2001
Dimensions :
23,4 x 15,6 cm
Poids :
2540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.