Advertising language: a pragmatic approach to advertisements in britain and japan
Auteur :
Tanaka, Keiko
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415198356
Date de publication :
21 janv. 1999
Dimensions :
21,6 x 13,8 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.