Market research in health and social care
Auteur :
Luck, Mike / Pocock, Rob / Tricker, Mike
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415207546
Date de publication :
8 juin 2000
Dimensions :
24,6 x 18,9 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care which have developed in Britain and most other industrialised countries.