Internal marketing: directions for management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415213189
Date de publication :
24 août 2000
Dimensions :
23,4 x 15,6 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.