Marketing, morality and the natural environment
Auteur :
Crane, Andrew
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415213820
Date de publication :
26 oct. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.