Marketing: critical perspectives on business and management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415213967
Date de publication :
15 févr. 2001
Dimensions :
23,4 x 15,6 cm
Poids :
5148 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The most comprehensive reference work of its kind, this set gathers together the seminal contributions to the development of marketing, combining the best of American and European literature on the topic over a period of over 70 years.