Why of consumption, the: contemporary perspectives on consumer motives, goals and desires
Auteur :
Huffman, Cynthia / Mick, David Glen / Ratneshwar, S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415220958
Date de publication :
16 nov. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.