Management of intangibles, the: the organisation's most valuable assets
Auteur :
Bounfour, Ahmed
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415224932
Date de publication :
7 nov. 2002
Dimensions :
23,4 x 15,6 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.