Imagining marketing: art, aesthetics and the avant-garde
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415234863
Date de publication :
1 févr. 2001
Dimensions :
23,4 x 15,6 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.