Advertising
Auteur :
MacRury, Iain
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415251266
Date de publication :
19 déc. 2008
Dimensions :
21,6 x 13,8 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.