From followers to leaders: managing technology and innovation
Auteur :
Forbes, Naushad / Wield, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415251754
Date de publication :
14 mars 2002
Dimensions :
24,6 x 17,4 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book centres on the ways in which ordinary firms can improve technology management. It argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches.