Focus groups: supporting effective product development
Auteur :
Langford, Joe / McDonagh, Deana
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415262088
Date de publication :
14 nov. 2002
Dimensions :
25,4 x 17,8 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.