Marketing modernity: italian advertising from fascism to postmodernity
Auteur :
Arvidsson, Adam
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415270441
Date de publication :
13 févr. 2003
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.