Language of advertising, the: written texts
Auteur :
Goddard, Angela
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415278027
Date de publication :
11 avr. 2002
Dimensions :
24,6 x 18,9 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.