Advertising myths: the strange half-lives of images and commodities
Auteur :
Cronin, Anne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415281744
Date de publication :
30 oct. 2003
Dimensions :
23,4 x 15,6 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics.