Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415282055
Date de publication :
18 juil. 2002
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.