Revealing the corporation: perspectives on identity, image, reputation, corporate branding and corporate level marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415284202
Date de publication :
13 mars 2003
Dimensions :
24,6 x 17,4 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations.