Sales management: a global perspective
Auteur :
Ford, John B / Honeycutt, Earl / Simintiras, Antonis
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415300445
Date de publication :
20 mars 2003
Dimensions :
24,6 x 18,9 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.