Place marketing: marketing in the planning and management of places
Auteur :
Ashworth, Gregory
Éditeur :
Ashworth, GregoryVoogd, Henry,Pellenbarg, Piet,
ISBN :
9780415311229
Date de publication :
30 août 2008
Dimensions :
23,4 x 15,6 cm
Poids :
498 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focusing on public sector planning and management, this book examines the uses and misuses of marketing techniques as place management tools. It also investigates the advantages and disadvantages of integrating market planning approaches within public sector place planning and management.