International strategic marketing: a european perspective
Auteur :
McCall, J.B. / Stone, Marilyn
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415314169
Date de publication :
15 avr. 2004
Dimensions :
24,6 x 18,9 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.