Marketing and consumption in modern japan
Auteur :
Usui, Kazuo
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415323130
Date de publication :
25 févr. 2014
Dimensions :
23,4 x 15,6 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.