Michael porter
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415325844
Date de publication :
29 sept. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
3333 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Michael Porter (b. 1947) has been described by The Economist as 'the doyen of living management gurus'. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy.