Demystifying business celebrity
Auteur :
Guthey, Eric / Clark, Timothy / Jackson, Brad
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415327817
Date de publication :
20 août 2009
Dimensions :
21,6 x 13,8 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.