Essentials of corporate communication: implementing practices for effective reputation management
Auteur :
Van Riel, Cees B.M. / Fombrun, Charles J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415328265
Date de publication :
27 févr. 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
650 g
Format :
Paper over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.