Performing consumers: global capital and its theatrical seductions
Auteur :
Wickstrom, Maurya
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415339452
Date de publication :
15 mai 2006
Dimensions :
21,6 x 13,8 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.