Sport, culture and advertising: identities, commodities and the politics of representation
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415339919
Date de publication :
25 nov. 2004
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.