Inside consumption: consumer motives, goals, and desires
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415341943
Date de publication :
11 août 2005
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.