Brands: meaning and value in media culture
Auteur :
Arvidsson, Adam
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415347167
Date de publication :
8 déc. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.