Strategic management and online selling: creating competitive advantage with intangible web goods
Auteur :
Royer, Susanne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415349949
Date de publication :
5 mai 2005
Dimensions :
23,4 x 15,6 cm
Poids :
703 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.