Pricing and revenue management of services, the: a strategic approach
Auteur :
Ng, Irene C.L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415350778
Date de publication :
26 juil. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.