Brand hollywood: selling entertainment in a global media age
Auteur :
Grainge, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415354042
Date de publication :
1 nov. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.