Brand culture
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415355988
Date de publication :
24 nov. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.