Reader in marketing communications, a
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415356497
Date de publication :
8 déc. 2005
Dimensions :
24,6 x 17,4 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.