Semiotics: the basics
Auteur :
Chandler, Daniel
Éditeur :
Chandler, Daniel
ISBN :
9780415363761
Date de publication :
30 mai 2006
Dimensions :
19,8 x 12,9 x 3,0 cm
Poids :
700 g
Format :
Paper over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials and the web. It also covers questions such as: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text?