Fundamentals of marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415370967
Date de publication :
21 déc. 2006
Dimensions :
24,8 x 19,1 cm
Poids :
1540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textbook critically evaluates the effectiveness of different marketing strategies and approaches.